A Shoptet e-shop with thin categories
Category pages with no text and filters that create thousands of URLs.
KPIs we'd agree: Indexed category pages vs intended · Crawled filter URLs
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Example engagement · illustrative, not a client result
A local service business that isn't found nearby
This is an illustrative scenario, not a client result. No company is named and no results are claimed.
Situation
A service business serves customers within about half an hour's drive. People searching "near me" or on Mapy.cz see a competitor first. The opening hours on Mapy.cz are out of date, the Google profile is claimed by someone who left and there's no routine for asking customers for reviews.
Plan
- SEO Audit & Strategy (Mini) to confirm the problems
- Local SEO Setup to correct the listings
- Local SEO Care to keep them right
- On-page updates to the service pages
Services used
Deliverables
- A ranked fix list
- Google, Mapy.cz and Firmy.cz listings claimed and corrected
- Consistent name, address and phone
- A review request routine with reply templates
- Updated titles and headings on the service pages
KPIs we'd agree
| KPI | How measured | Reported |
|---|---|---|
| Listings correct and consistent | checked against a list | monthly |
| Calls and direction requests from the Google profile | profile insights | monthly |
| Organic visits to service pages | analytics | monthly |
| New reviews per month | profile count | monthly |
An illustration of the format, not a real client's data.
Other examples
A B2B company entering the Czech market
An English-only site, no Czech search presence and unclear hreflang.
KPIs we'd agree: Czech pages indexed with correct language tags · Organic visits from Czechia
Read the example