A local service business that isn't found nearby
Wrong details on Mapy.cz, a half-empty Google profile and no reviews routine.
KPIs we'd agree: Listings correct and consistent · Calls and direction requests from the Google profile
Read the example
Example engagement · illustrative, not a client result
A Shoptet e-shop with thin categories
This is an illustrative scenario, not a client result. No company is named and no results are claimed.
Situation
Category pages are a heading and a grid. Filters create thousands of URLs that Google crawls. Discontinued products return errors, and the product feed names don't match the site.
Plan
- SEO Audit & Strategy (Full) to find the biggest issues
- Technical SEO Sprint for the filter and error handling
- E-commerce SEO (Shop growth) for categories, products and the feed
Services used
Timeline
- Weeks 1–3 Full audit
- Weeks 4–5 technical sprint
- From week 6 monthly Shop growth, 3-month minimum
Deliverables
- A ranked fix list
- Rules for which filtered pages are indexable
- Redirect rules for discontinued products
- Category page templates with real text
- A feed-to-site consistency review
- A monthly report on revenue pages
KPIs we'd agree
| KPI | How measured | Reported |
|---|---|---|
| Indexed category pages vs intended | Search Console | monthly |
| Crawled filter URLs | crawl and Search Console | monthly |
| Organic visits to category pages | analytics | monthly |
| Orders from organic search | e-shop analytics | monthly |
Other examples
A B2B company entering the Czech market
An English-only site, no Czech search presence and unclear hreflang.
KPIs we'd agree: Czech pages indexed with correct language tags · Organic visits from Czechia
Read the example